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Norms, values, and agents of socialization
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Material culture is physical (technology, clothing, tools); non-material culture is ideas -- values (abstract ideals), norms (behavior rules), symbols, and language. Cultural lag occurs when non-material culture (law, ethics) trails material change, as when genetic testing outpaces privacy law. Subcultures are distinct but not opposed to the dominant culture; countercultures actively oppose it.
Ethnocentrism judges other cultures by one's own standards; cultural relativism understands a culture on its own terms. Theoretical lenses: functionalism sees shared culture as value consensus creating cohesion; conflict theory sees cultural hegemony (Gramsci) making elite values feel like common sense; symbolic interactionism sees culture built through everyday shared symbols.
Primary socialization (family) teaches basic norms and language; secondary socialization (school, work) teaches role-specific behavior. Anticipatory socialization rehearses future roles; resocialization strips old norms in total institutions (Goffman: prisons, boot camps). Schools also transmit a hidden curriculum -- punctuality, obedience, competition -- beyond academics.
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