Improve page speed on high-traffic pages
CompletedHigh ImpactOwner: product-engineering
Added a mobile speed baseline script that records homepage and major course-page metrics using PageSpeed Insights with a fetch fallback.
Next action: Run the baseline weekly and use the generated report to prioritize the next specific LCP/INP bottlenecks.
Expand SEO with programmatic topic hubs
CompletedHigh ImpactOwner: content-engineering
Launched a hub system with 10 starter pages across AP Calculus, SAT, and AP Biology, plus a hubs index and sitemap coverage.
Next action: Measure organic traffic and expand the hub set based on search demand and internal clickthrough.
Increase free-to-signup conversion
CompletedHigh ImpactOwner: growth
Added a lightweight post-completion CTA A/B test on three daily-question pages with impression and click analytics.
Next action: Review variant performance and roll the better CTA into additional daily-question templates.
Optimize ad placement by template type
CompletedHigh ImpactOwner: growth-monetization
Created a per-template ad experiment matrix and activated the first topic-page ad-density experiment for a deterministic traffic split.
Next action: Compare RPM and engagement before extending experiments to course and daily-question templates.
Standardize content depth across all courses
CompletedHigh ImpactOwner: content-engineering
Added automated daily-pool depth auditing, report generation scripts, and a cron endpoint for weekly thin-pool visibility.
Next action: Use the generated reports to prioritize the next thin pools for content expansion.
Add funnel and engagement analytics instrumentation
CompletedHigh ImpactOwner: growth-data
The funnel stack now includes persisted attribution, admin trends, alerting, cron delivery, ack/snooze controls, escalation routing, runbooks, tickets, monthly digest data, and operational response metrics.
Next action: Monitor monthly digest trends and trim any low-signal events if the dashboard becomes noisy.
Improve onsite search and related-topic discovery
CompletedMedium ImpactOwner: product-engineering
Added related-topic discovery cards to both topic and course templates, with click tracking for downstream measurement.
Next action: Review related-topic clickthrough and expand the pattern to more templates if it lifts pages/session.
Add deploy-time smoke tests and route monitoring
CompletedMedium ImpactOwner: platform
Added route smoke checks, CI health wait logic, and build-time depth auditing to guard diagnostic, daily-question, and content-page flows.
Next action: Keep the smoke suite lean and add only the next highest-value learner flows when regressions justify it.