Social Influence & Conformity

🧠 Social Influence & Conformity

Part 1 of 7 — Social Psychology Introduction

1. Social psychology

how people think about, influence, and relate to others

2. Attribution theory

explaining others' behavior

3. Fundamental attribution error

overestimating personality, underestimating situation

4. Self-serving bias

attributing success to self, failure to situation

Concept Check 🎯

### Key Points

• Social psychology: how people think about, influence, and relate to others
• Attribution theory: explaining others' behavior
• Fundamental attribution error: overestimating personality, underestimating situation
• Self-serving bias: attributing success to self, failure to situation

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## Conformity

Part 2 of 7 — Conformity

1. Asch's conformity experiments

line judgment task

2. ~75% conformed at least once

~75% conformed at least once

3. Conformity increases with group size (up to 4-5), unanimity

Conformity increases with group size (up to 4-5), unanimity

4. Normative social influence (be liked) vs informational (be right)

Normative social influence (be liked) vs informational (be right)

Concept Check 🎯

### Key Points

• Asch's conformity experiments: line judgment task
• ~75% conformed at least once
• Conformity increases with group size (up to 4-5), unanimity
• Normative social influence (be liked) vs informational (be right)

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## Obedience

Part 3 of 7 — Obedience

1. Milgram's obedience study

65% delivered maximum shock

2. Factors increasing obedience

authority figure presence, proximity, legitimacy

3. Factors decreasing obedience

dissenting peers, personal responsibility

4. Zimbardo's Stanford Prison Experiment

power of roles

Concept Check 🎯

### Key Points

• Milgram's obedience study: 65% delivered maximum shock
• Factors increasing obedience: authority figure presence, proximity, legitimacy
• Factors decreasing obedience: dissenting peers, personal responsibility
• Zimbardo's Stanford Prison Experiment: power of roles

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## Group Behavior

Part 4 of 7 — Group Behavior

1. Social facilitation

perform better on simple tasks with audience

2. Social loafing

less effort in groups

3. Groupthink

desire for harmony overrides critical thinking

4. Group polarization

groups become more extreme after discussion

Concept Check 🎯

### Key Points

• Social facilitation: perform better on simple tasks with audience
• Social loafing: less effort in groups
• Groupthink: desire for harmony overrides critical thinking
• Group polarization: groups become more extreme after discussion

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## Persuasion

Part 5 of 7 — Persuasion

1. Central route

careful evaluation of arguments (high involvement)

2. Peripheral route

influenced by superficial cues (low involvement)

3. Foot-in-the-door

small request → large request

4. Door-in-the-face

large request → smaller request

Concept Check 🎯

### Key Points

• Central route: careful evaluation of arguments (high involvement)
• Peripheral route: influenced by superficial cues (low involvement)
• Foot-in-the-door: small request → large request
• Door-in-the-face: large request → smaller request

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## Problem-Solving Workshop

Part 6 of 7 — Problem-Solving Workshop

1. Identifying social influence in scenarios

Identifying social influence in scenarios

2. Analyzing conformity and obedience situations

Analyzing conformity and obedience situations

3. Evaluating group decision-making

Evaluating group decision-making

4. Applying persuasion techniques

Applying persuasion techniques

Concept Check 🎯

### Key Points

• Identifying social influence in scenarios
• Analyzing conformity and obedience situations
• Evaluating group decision-making
• Applying persuasion techniques

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## Synthesis & AP Review

Part 7 of 7 — Synthesis & AP Review

1. Situations powerfully influence behavior

Situations powerfully influence behavior

2. People conform more than they think they will

People conform more than they think they will

3. Obedience to authority can be dangerous

Obedience to authority can be dangerous

4. AP exam

social influence experiments

Concept Check 🎯

### Key Points

• Situations powerfully influence behavior
• People conform more than they think they will
• Obedience to authority can be dangerous
• AP exam: social influence experiments

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