Attitudes & Persuasion

🧠 Attitudes & Persuasion

Part 1 of 7 — Attitude Formation

1. Attitudes

evaluations of people, objects, ideas

2. Components

affective (feelings), behavioral (actions), cognitive (beliefs)

3. Attitudes predict behavior when specific and strong

Attitudes predict behavior when specific and strong

4. Attitudes formed through experience, conditioning, observation

Attitudes formed through experience, conditioning, observation

Concept Check 🎯

### Key Points

• Attitudes: evaluations of people, objects, ideas
• Components: affective (feelings), behavioral (actions), cognitive (beliefs)
• Attitudes predict behavior when specific and strong
• Attitudes formed through experience, conditioning, observation

Concept Check 🎯

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## Cognitive Dissonance

Part 2 of 7 — Cognitive Dissonance

1. Cognitive dissonance (Festinger)

discomfort from contradictory beliefs/actions

2. People change attitudes to reduce dissonance

People change attitudes to reduce dissonance

3. Insufficient justification

less reward → more attitude change

4. Example

smoker who knows smoking is harmful

Concept Check 🎯

### Key Points

• Cognitive dissonance (Festinger): discomfort from contradictory beliefs/actions
• People change attitudes to reduce dissonance
• Insufficient justification: less reward → more attitude change
• Example: smoker who knows smoking is harmful

Concept Check 🎯

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## Prejudice & Discrimination

Part 3 of 7 — Prejudice & Discrimination

1. Prejudice

unjustified negative attitude toward a group

2. Discrimination

unjustified negative behavior toward a group

3. Stereotype

generalized belief about a group

4. Sources

social learning, us vs them (ingroup bias), scapegoating

Concept Check 🎯

### Key Points

• Prejudice: unjustified negative attitude toward a group
• Discrimination: unjustified negative behavior toward a group
• Stereotype: generalized belief about a group
• Sources: social learning, us vs them (ingroup bias), scapegoating

Concept Check 🎯

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## Aggression

Part 4 of 7 — Aggression

1. Biological

testosterone, brain damage (amygdala)

2. Frustration-aggression hypothesis

frustration triggers aggression

3. Social learning

observing and imitating aggressive models

4. Deindividuation

anonymity reduces self-awareness → aggression

Concept Check 🎯

### Key Points

• Biological: testosterone, brain damage (amygdala)
• Frustration-aggression hypothesis: frustration triggers aggression
• Social learning: observing and imitating aggressive models
• Deindividuation: anonymity reduces self-awareness → aggression

Concept Check 🎯

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## Prosocial Behavior

Part 5 of 7 — Prosocial Behavior

1. Bystander effect

less likely to help when others are present

2. Diffusion of responsibility

each person assumes others will help

3. Altruism

selfless concern for others

4. Reciprocity norm

help those who help you

Concept Check 🎯

### Key Points

• Bystander effect: less likely to help when others are present
• Diffusion of responsibility: each person assumes others will help
• Altruism: selfless concern for others
• Reciprocity norm: help those who help you

Concept Check 🎯

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## Problem-Solving Workshop

Part 6 of 7 — Problem-Solving Workshop

1. Analyzing cognitive dissonance scenarios

Analyzing cognitive dissonance scenarios

2. Identifying prejudice, discrimination, and stereotypes

Identifying prejudice, discrimination, and stereotypes

3. Evaluating aggression theories

Evaluating aggression theories

4. Predicting prosocial behavior

Predicting prosocial behavior

Concept Check 🎯

### Key Points

• Analyzing cognitive dissonance scenarios
• Identifying prejudice, discrimination, and stereotypes
• Evaluating aggression theories
• Predicting prosocial behavior

Concept Check 🎯

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## Synthesis & AP Review

Part 7 of 7 — Synthesis & AP Review

1. Attitudes and behavior influence each other

Attitudes and behavior influence each other

2. Prejudice can be reduced through contact

Prejudice can be reduced through contact

3. Situational factors affect helping behavior

Situational factors affect helping behavior

4. AP exam

social psychology applications

Concept Check 🎯

### Key Points

• Attitudes and behavior influence each other
• Prejudice can be reduced through contact
• Situational factors affect helping behavior
• AP exam: social psychology applications

Concept Check 🎯

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